In a world of tough competition, how do you distinguish your brand from the rest?
Experts agree that entrepreneurs maximize a business idea when their authentic talents and values are at the core of their business and woven into the fabric of their efforts. These aren’t always groundbreaking. They are often subtle, a slightly different way of seeing or doing, and these subtleties make all the difference. This is spot on for me. We did not invent something new. We were offering ease and efficiency for complying with complex nanny tax laws and payroll processes. Embrace your authentic talents and values. Resist pressure to follow a standard or a norm, and weave your uniqueness into the core of your business to maximize the value of what you deliver to the world.
Examples of Weaving Your Talents into Your Business to Maximize Value
Example 1: We let our strongest talents and passions define our business values and our execution strategies—the how we were going to get there. Tapping into our best was the preferred path over many standard business norms. Business development relationships were built upon the belief that doing the work to help partners truly know and trust our company and our services would create a loyal, long-term network that would deliver growth and opportunity. This was not a big-splash, giant-leap strategy. This was a one-step-at-a-time, learn-as-you-go, time-consuming strategy. I trained, consulted, got to personally know more than 125 placement firms in our first two years, in addition to speaking and exhibiting at three to four annual industry conferences. The result? I earned the loyal, exclusive partnership of over a hundred placement firms that fueled a significant growth. It is still a core marketing strategy. The partnership network is continuously growing, and competitors have never copied our approach. I guess it is too much work.
Example 2: My belief in the value and power of quality education, meaningful communication, and high-touch service is so strong that it became a cornerstone of our execution strategies. How could these intangible, nice-to-offer features be profitable strategies with strong return on investment, particularly in a financially oriented, deliverable-driven household payroll and tax company? I saw the world just a little differently and believed this difference was the key to everything. Payroll, tax, and labor law are poorly understood topics, but they are critical to an in-home employment relationship, and understanding them could make or break the quality of care for a loved one. The result? While our competitors were offering gifts and discounts, and requiring sign-up prior to consultation, we were putting money and energy behind being there. Highly educated consultants were available whenever and for as long as clients needed them. There was no voicemail or phone trees. It did take years for this simple strategy to reveal its power, but the results were staggering: More than 50% of our sales consultations result in a client lifetime more than two times that of any competitor, an average of 25% of new clients through word of mouth, and a virtually unheard of Net Promoter Score in the high eighties. As a matter of fact, our first client stayed with the service for twenty years. The consulting team is the largest team in the company, and the return on investment from their contribution is virtually priceless. This strategy has created barrier to entry, builds loyalty, and greatly enhances the value proposition—all because the phone is answered by an expert ready to educate, problem-solve, and be a part of the in-home care team. A competitor once asked my advice for keeping calls to an average of a few minutes as a tool for controlling costs. I just smiled and changed the subject. She never would have believed that we had no limits. We have often called it the secret sauce.
What’s your secret sauce? It is something completely unique to your talents, and when woven into the fabric of your business it will make all the difference.
Always All In,
Stephanie
ALL IN offers a blueprint for building the roadmap that will maximize your success. Get it today and start building!
Quality content is the secret to invite the viewers to go to see
the web page, that’s what this web page is providing.
Hey there! This post could not be written any better! Reading through this post reminds me of my good old room mate!
He always kept chatting about this. I will forward this
page to him. Fairly certain he will have
a good read. Many thanks for sharing!
This article will help the internet viewers for creating
new weblog or even a blog from start to end.
What i don’t realize is in fact how you are no longer
actually much more well-favored than you might be now.
You are very intelligent. You know therefore significantly relating
to this matter, made me personally imagine it from so many numerous angles.
Its like men and women aren’t involved until
it is one thing to do with Lady gaga! Your personal stuffs excellent.
Always take care of it up!
Hi! Would you mind if I share your blog with my twitter group?
There’s a lot of people that I think would really appreciate your content.
Please let me know. Thanks
Hi there! Someone in my Myspace group shared this website
with us so I came to take a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!
Fantastic blog and fantastic design and style.
Asking questions are actually nice thing if
you are not understanding anything entirely, however
this article offers good understanding yet.
magnificent post, very informative. I ponder why the opposite specialists of this sector do not
understand this. You must proceed your writing.
I am confident, you have a great readers’ base already!
hey there and thank you for your info – I have definitely picked up something new from right here.
I did however expertise some technical points using this web site, as I
experienced to reload the web site many times previous to I could get it to load properly.
I had been wondering if your web hosting is OK?
Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and can damage your
high quality score if advertising and marketing with Adwords.
Anyway I’m adding this RSS to my email and can look out
for a lot more of your respective interesting content.
Make sure you update this again soon.
I know this if off topic but I’m looking into starting
my own blog and was wondering what all is required to get set up?
I’m assuming having a blog like yours would cost a
pretty penny? I’m not very internet smart so I’m not 100% certain.
Any tips or advice would be greatly appreciated. Kudos
What’s up to all, how is everything, I think every one is
getting more from this site, and your views are nice for new viewers.
Amazing blog! Do you have any tips for aspiring writers?
I’m hoping to start my own website soon but I’m a little lost on everything.
Would you recommend starting with a free platform like WordPress or go for a paid option? There are so
many choices out there that I’m completely confused ..
Any tips? Cheers!
I always spent my half an hour to read this weblog’s articles or reviews
all the time along with a mug of coffee.
I do consider all of the ideas you’ve offered in your post.
They’re very convincing and can definitely work.
Still, the posts are very brief for starters. May just you please extend them a bit from next time?
Thank you for the post.
It’s an amazing piece of writing in support of all the web viewers; they will get advantage
from it I am sure.
Useful information. Fortunate me I found your website unintentionally, and
I’m shocked why this coincidence didn’t took place earlier!
I bookmarked it.
Hi there, the whole thing is going well here and ofcourse every one is sharing facts, that’s
in fact excellent, keep up writing.
Wow, awesome blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your website is great, let alone the content!
I think this is among the such a lot vital info for me.
And i’m glad studying your article. But want to remark on some basic things, The website style is wonderful, the articles is in reality
nice : D. Excellent process, cheers
I am regular visitor, how are you everybody? This post posted at this web
page is genuinely fastidious.
I really like what you guys tend to be up too. Such clever work and exposure!
Keep up the superb works guys I’ve incorporated you guys to our blogroll.
Today, I went to the beach with my kids. I found a sea shell
and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed
the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic
but I had to tell someone!
When someone writes an paragraph he/she maintains the
image of a user in his/her brain that how a user can know
it. So that’s why this article is outstdanding.
Thanks!
Have you ever considered about including a little bit more than just your articles?
I mean, what you say is valuable and everything. However just
imagine if you added some great photos or videos to give
your posts more, “pop”! Your content is excellent but with
images and videos, this website could undeniably be
one of the best in its niche. Very good blog!
Howdy! I could have sworn I’ve been to this blog before but after
reading through some of the post I realized it’s new to me.
Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!